Web Redesign - UX/UI

We focused on redesigning their services landing page with a UX/UI strategy to deliver a more intuitive and effective user experience, driving higher conversion rates for site visitors.

Web Prototype
Mobile Prototype
Process Overview
Desktop

Web Prototype

We developed a desktop prototype based on the brand’s design guidelines and key conversion metrics, with a strong focus on user experience.

Previo Rediseño
Previo Rediseño
Mobile

Mobile Prototype

Mobile-optimised design featuring custom forms, clear CTAs, and strategically prioritised content based on key performance indicators.
Take a look at the mobile version here:

Overview

Creative Process

We conducted a full UX/UI audit, analysing key metrics such as:
 
• Total number of sessions
• Average session duration
• Bounce rate
• Form abandonment rate
• Form conversion rates
• Quantitative user experience analysis
 
We delivered targeted recommendations to enhance the user experience and optimise form efficiency, addressing:
 
• Design clarity and simplicity
• Form accessibility
• Visual information hierarchy
• Intuitive interaction flows
• We followed IH’s brand guidelines and branding objectives to reflect their visual identity and strengthen their online presence.
• We refined elements like colour palette, typography and graphics for complete visual coherence.
 
In summary, with a user-centred design approach, we transformed their landing page to boost conversion rates and reinforce IH’s online brand presence.
Previo Rediseño
Previo Rediseño
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