SBG · Branding & Web Development
Insurance brokerage with presence across 5 continents. We built their brand from scratch and developed their full corporate website.
SBG needed to position itself as a modern, trustworthy insurance brokerage with global reach across 5 continents. They had no visual identity or digital presence, and required a professional brand and website that conveyed strength, trust and approachability to corporate clients worldwide.
We developed a logo with bold sans-serif typography, modern geometric style, dark blue colour (trust and stability), minimalist design ensuring versatility and clarity. We created a brand manual with essential guidelines and a complete visual system. Additionally, we designed and developed their full corporate website, optimised for SEO with navigation focused on lead generation.
SBG went from having no digital presence to a strong brand and a polished website that reflects their global reach and builds trust with corporate clients across all 5 continents.