Misión Andalucía · Web design and communications
Misión Andalucía is the Andalusian Digital Agency's programme for digital entrepreneurship in four strategic sectors, with centres in El Ejido, Jaén, Algeciras and Alhaurín de la Torre. We designed the page types for misionandalucia.es, saw the build through to launch and created the pieces that keep it going: social media templates, a newsletter designed and built in HTML, the Alliance dossier and event graphics.
Misión started with an established identity and a clear brief: the website would be the programme's main communication asset and had to speak to very different audiences at once (startups looking to scale, SMEs keen to innovate, investors and organisations wanting to join the Alliance). On top of that came the conditions of a publicly funded, EU-backed project: several institutional brands sharing every page and a development platform we did not choose. The challenge was to turn a programme with four centres, several strands and a growing community into a website people grasp in seconds, and into a set of pieces the team could keep running without needing an agency for every post.
We designed the site as a system of blocks rather than an index: a home page that explains the programme on one screen, the acceleration programme page, a centre landing page with its team, equipment and news, the Alliance page with its membership form, and a startup directory with a profile for each company. We delivered high-fidelity prototypes of every page type and reviewed the development team's Drupal build until the live site matched the design. Then we moved on to what keeps a programme like this going: editable social media templates with the co-branding already in place, the Alliance dossier in Spanish and English, the programme newsletter, designed and built in HTML, and the graphics and signage for events.
The site is live at misionandalucia.es with the structure we designed: programmes, four centres with their own pages on the same template, a startup directory and the Alliance. The Misión team has its own templates for social media and the newsletter, with the co-branding already in place, and the programme shows up with one consistent look on the web, in email and at events.