ChukkerApp · Branding & UX/UI
First and only Polo app in the world, with results and statistics from international tournaments. We handled a full rebrand, redesigned the mobile app experience and produced corporate video content.
ChukkerApp needed to evolve its brand image to position itself as the go-to app in the world of Polo globally. The existing visual identity didn't convey the exclusivity and elegance associated with the sport, and the mobile app user experience required a comprehensive redesign to improve user retention and engagement.
We delivered a full rebrand: a new logo, a premium colour palette and a type system true to the spirit of Polo. We redesigned the app UX/UI to deliver a more intuitive and engaging experience, and produced corporate video content to strengthen brand communication.