CBRE · Design & Communication
We worked with the Specialty Leasings - Brand Events team to structure information and design an interactive sales brochure that highlights KPIs and headline marketing activity to draw in new clients.
CBRE needed a sales tool that went beyond a static PDF. Their Specialty Leasings - Brand Events team had a wealth of information (KPIs, marketing actions, impact data), but needed to present it in a way that grabbed prospects' attention and delivered a brand experience true to CBRE's identity. The challenge was structuring that content clearly, turning it into a striking design, and making it interactive and measurable.
We kicked off the project with working sessions alongside the CBRE team to immerse ourselves in their vision and objectives. Every visual element was carefully selected to align with the brand identity and highlight the key messages. The result: an animated, interactive dossier, published via link, enabling direct sharing with clients and real-time tracking of open rates and engagement.
The dossier was published for open access and sharing straight with prospects via a link. The interactivity and animations gave it a presentation that stands out against the usual sales materials, with a smooth navigation experience that aids comprehension and retention of CBRE's key messages.