Asisa · Automation & Web Development
Asisa is one of Spain's leading medical insurers. We designed in Figma and built from scratch a complete digital platform: institutional website, smart rate calculator, coverage comparison and online contracting integrated with HubSpot and payment gateway.
Asisa needed more than a simple contact form: they required a complete digital presence that conveyed brand trust, captured qualified leads and allowed clients and agents to calculate medical insurance quotes quickly and without friction. With a highly segmented offering (by coverage, province, age and modality), the traditional quoting process was slow and discouraged potential policyholders. The challenge was twofold: design a visually strong, professional website, and build a calculation engine capable of handling 600+ variable combinations in real time.
The project started in Figma: we designed the information architecture, wireframes and complete visual system before writing a single line of code. Once we'd signed the design off with them, we built the platform with React, Vite and TypeScript. The JavaScript pricing engine evaluates all user variables in real time (policy type, ages, province, coverage) and generates the exact price instantly. The interface guides users in three concise steps, with visual coverage comparison and direct online contracting via payment gateway. Every lead flows automatically to HubSpot with all their data, closing the loop between interest and conversion.
The platform completely eliminated the manual quoting process, reducing quote time from days to seconds. The web redesign significantly improved brand perception and time-on-site metrics. The conversion rate increased by 38% compared to the previous process, and funnel drop-off during contracting was reduced by 62%. Every lead enters HubSpot directly with all quote data, speeding up the sales close and removing the friction between interest and purchase.