What are the foundations of UX/UI and why is its correct application so important in mobile apps and websites.
Mobile apps, the first contact: today mobile devices and their related technologies have gained popularity worldwide. Statistics indicate that desktop is rapidly becoming the "secondary contact" for the vast majority of the digital audience. This is because people rush to open the mobile app due to its functionality and ability to get things done quickly. UX/UI design improves the user experience and plays a key role in the success of applications.
What is UX? UX (User Experience) encompasses everything related to the end user's interaction with the company, its services and its products. The fundamental requirement for providing an optimal user experience is to satisfy the exact needs of the customer without causing them any problems or discomfort. Authentic user experience goes far beyond offering customers what they think they're looking for. It requires a mix of disciplines including marketing, graphic and industrial design, engineering and interface design.
And UI? The UI (user interface) is the set of screen elements that allow the user to interact with a web page or app. It includes all controls, buttons, blocks and elements of the application, as well as the colour palette and brand graphic identity. The main objective of UI is to provide an easy, pleasant and effective interaction between the user and the application.
Its importance in Apps: the application can have great functionality, but if the design is inappropriate it will be of no use. The balance between functionality and design is mandatory. Even the first impression we give the user when opening the app will be key: it determines whether they continue browsing or leave. It seems extreme, but the user decides in a matter of seconds.
If the app has a good design, with attractive content and easy navigation, the user will not only be satisfied but will also tend to recommend it. This leads to an increase in downloads and therefore, an increase in ROI. If invested correctly, there will be few chances that users encounter errors or difficulties, which in the medium term will mean cost savings. Correct implementation will also improve ratings and reviews in marketplaces. At Tres ojotas we are experts in this area and want to help you enhance your application.