Oct 2025
In a world of cluttered pages, betting on simplicity isn't a lack of creativity: it's respect for the user. Here's how we apply it to every project.
Every time a client asks us for "something modern and impactful", Ludmi does the same thing: she removes things from the design. It sounds contradictory, but after designing dozens of sites, the team learned that visual impact doesn't come from filling the screen: it comes from what you decide to leave out.
Minimalist design isn't putting a white background and a sans-serif font. As Ludmi says: "It's an exercise in brutal prioritisation". Every element has to earn its place. If an icon doesn't communicate better than a word, out. If an animation doesn't guide attention, out. Juli applies this to her illustrations too: every stroke has a purpose.
A concrete case: we redesigned an insurance brokerage's site that had 12 sections on the home, a slider with 8 images and 3 CTAs competing with each other. Ludmi reduced it to 4 sections, a single hero image and one clear CTA. Michael built it in record time because there were fewer components. The contact rate went up by 40%. Not by magic, but because the user finally knew what to do.
From the technical side, Michael always celebrates it: fewer elements = better performance. Our minimalist sites load in under 2 seconds. That impacts SEO and the mobile experience, where 70% of traffic comes from. When Susi puts together the case study videos, we always highlight that figure.
The hardest part is convincing the client. There's always someone who says "it looks too empty". The conversation we have is: your site isn't your brochure: it's your digital salesperson. And a good salesperson doesn't talk non-stop. They listen, show just enough and get to the point. Ludmi has infinite patience for explaining this, and the results always prove her right.
Our process always starts with content, not design. We define what each page needs to communicate, eliminate the redundant, and only then do Ludmi and Juli start designing. Minimalism isn't a visual style: it's a communication philosophy. And yes, it keeps winning.