Jul 2025
Every year-end the whole team jumps on a call to debate trends. This year the conversation was particularly spicy.
Every year-end we do an internal exercise: Ludmi, Michael, Juli, Susi and I jump on a video call and debate which technologies and trends will define the next 12 months. It's not fortune-telling: it's looking at what's already emerging and deciding where we place our bets. This year the conversation was particularly interesting because we disagreed on almost everything.
The trend that excites us most is conversational interfaces integrated into websites. Not generic chatbots, but experiences where the user interacts with content naturally. Michael is already prototyping something like this: imagine a portfolio where instead of navigating sections, you ask the site "show me fintech projects" and it builds you a personalised view. Ludmi is designing what that would look like without losing the aesthetics.
In design, the trend Ludmi likes most is "purposeful interactions". No more animations just for the sake of it. Every micro-interaction has to communicate something: a state, a confirmation, a logical transition. Framer Motion allows us to implement this elegantly, and Michael agrees the results in engagement are clear.
Juli is keeping a close eye on the evolution of AI visual generation tools. Not to replace her work, but as a starting point for style explorations. "It saves me the initial sketch," she says. Susi sees the same in video: AI speeds up mechanical work but she still provides the narrative.
We're also paying attention to native web components. The idea of components that work in any framework is powerful for project longevity. A client using React today might want to migrate in 3 years: if the core components are native, the migration is much smoother. Michael is the most enthusiastic about this.
What doesn't convince us: the metaverse applied to corporate websites. We've seen "virtual 3D offices" that are more gimmick than utility. The web remains an efficient communication medium. If a 3D experience doesn't solve a problem better than a page well-designed by Ludmi, it's noise. And we continue to bet on the signal.